Adiel Vásquez is a designer focused on brand identity. Currently a brand designer at HEX.
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A new portfolio is in progress.
Selected work will be back here soon. Until then, open , play the , draw in or shoot some .
Setting the type…
A new portfolio is in progress.
Selected work will be back here soon. Until then, open , play the , draw in or shoot some .
Setting the type…
Designer, brand and web
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Salamander Grand Piano samples by Alexander Holm, CC BY 3.0.
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Selected projects are being arranged for the new portfolio. Check back soon.
I’m a designer working with startups and studios on brand identities and websites, currently as a brand designer at HEX.
I care about work that has its own character. A lot of design today feels generic, so I work concept-first: find the one idea a brand can own, then make every choice deliberate, from the type to the motion to the smallest detail.
What I’m after is the balance between useful and distinctive. Brands and websites that do their job well, and that people remember not just for what they do, but for how they look and feel.
I also build my own generative tools and AI workflows, because sometimes the right tool for a brand doesn’t exist yet.